Influencer and UGC casting calls in New York
51 open influencer and UGC casting calls in New York, 24 posted in the last 7 days, last updated Oct-06-26. From casting platforms, agency boards, Instagram and TikTok, screened for scams and scored against your profile.
51 of the 826 open castings in New York are influencer and UGC work: 6%, against 8% across the whole catalog. 82% are listed as paid, against 67% of influencer and UGC castings everywhere. None is listed as union. 15 can be done remotely. The most common project types: Online commercial (8), Social media ad (7) and Events + promo work (6). Only Los Angeles has more open influencer and UGC castings.
Brands cast creators the way they cast talent now: UGC (user-generated content) videos, product reviews, paid collaborations and ambassador programs, usually posted straight to Instagram and TikTok. Follower counts matter less than the ability to shoot a clean video that sells.
New York runs on fashion, theatre and commercials: runway and showroom castings around the fashion weeks, off-Broadway and student film work year-round, and a steady stream of print and e-commerce shoots.
HeyBooker keeps your social handles on your profile, drafts pitches that answer the brief instead of a generic “I’d love to work with you”, and tracks which brands replied.
The numbers
| Open castings | 51 |
| Posted in the last 7 days | 24 |
| Listed as paid | 82% |
| Union or union-friendly | 0% |
| Remote | 15 |
| Online commercial | 8 |
| Social media ad | 7 |
| Events + promo work | 6 |
| Commercial | 5 |
Latest influencer / ugc castings in New York
- NYC Event Host / MC – Two Paid EventsCommercial / BrandInfluencer / UGCPaidNewly postedEvents + Promo Work · Manhattan, NY
- NYC Wearable Seed Users – CaringKind Central Park WalkInfluencer / UGCCommercial / BrandPaidNewly postedEvents + Promo Work · Manhattan, NY
- Seeking Amateur Runners for Social Content / Fun Brand ActivationActingInfluencer / UGCPaidNewly postedOther UGC · New York, NY
- High-Energy Whatnot Livestream Host — Press-On Nails | NYCCommercial / BrandInfluencer / UGCPaidNewly postedMultimedia (Other) · Long Island City, NY
- Casting Call for "Next Top Architect" Season 1 in NJInfluencer / UGCJersey City, NJ
- Non-Union to portray Chic Fashion Show types, available SAT 10.10.ActingRunway / FashionInfluencer / UGCPaidTelevision Series · New York, NY
- Female Interview Guests for Live In-Person Talk ShowActingInfluencer / UGCNewly postedComedy Show · Brooklyn, NY
- Paid Social Ad ShootActingCommercial / BrandInfluencer / UGCPaidNewly postedOnline Commercial / Video Ad · New York, NY
Match scores, the “why it fits” breakdown and one-tap applications are inside the app — create your free profile to see yours.
FAQ
How many influencer / ugc castings in New York are open right now?
51 as of Oct 07, 24 posted in the last 7 days, 82% listed as paid.
What do I need to apply?
- Your handles and a few examples of content in the brand’s category
- Rate, usage terms and whether the brand may run your video as an ad
- Turnaround time and how many videos
- Language and market, since many briefs are bilingual
Is it free?
Yes. Finding and applying is free on HeyBooker, and no legitimate casting charges to apply. Listings that ask for money are removed before they reach you.
Is HeyBooker an agency?
No. HeyBooker doesn’t represent talent and doesn’t submit anyone to casting directors on its own. It finds casting calls that fit you, scores them against your profile and helps you prepare applications you review and send yourself. If you want representation, an agency is the usual route — reputable ones never charge upfront fees.
More in New York
Nearby cities: Philadelphia 3 · Boston 3 · Washington, DC 2 · Los Angeles 64 · Atlanta 20