Influencer and UGC casting calls in London
14 open influencer and UGC casting calls in London, 3 posted in the last 7 days, last updated Oct-06-26. From casting platforms, agency boards, Instagram and TikTok, screened for scams and scored against your profile.
14 of the 187 open castings in London are influencer and UGC work: 7%, against 8% across the whole catalog. 86% are listed as paid, against 67% of influencer and UGC castings everywhere. None is listed as union. 3 can be done remotely. The most common project types: Online commercial (5), Commercial (3) and Social media ad (2). 4 cities have more open influencer and UGC castings, led by Los Angeles.
Brands cast creators the way they cast talent now: UGC (user-generated content) videos, product reviews, paid collaborations and ambassador programs, usually posted straight to Instagram and TikTok. Follower counts matter less than the ability to shoot a clean video that sells.
London castings cover commercials, fashion and e-commerce, student film and theatre, and a fast-moving Instagram scene of street castings for brand campaigns.
HeyBooker keeps your social handles on your profile, drafts pitches that answer the brief instead of a generic “I’d love to work with you”, and tracks which brands replied.
The numbers
| Open castings | 14 |
| Posted in the last 7 days | 3 |
| Listed as paid | 86% |
| Union or union-friendly | 0% |
| Remote | 3 |
| Online commercial | 5 |
| Commercial | 3 |
| Social media ad | 2 |
| Events + promo work | 2 |
Latest influencer / ugc castings in London
- Female Creative Professional for Tech Brand Photo ShootModelingCommercial / BrandInfluencer / UGCPaidcommercial · London
- Street Interviews for Social MediaActingCommercial / BrandInfluencer / UGCPaidOnline Commercial / Video Ad · London
- £20 flat fee — approx. 10–15 minutes filming. Seeking confident, entertaining personalities for short socia…ActingInfluencer / UGCPaidNewly postedOther UGC · London
- Girl Group BandActingInfluencer / UGCGeneral Singing Gigs · London
- Vox Pops Health BrandActingCommercial / BrandInfluencer / UGCPaidOnline Commercial / Video Ad · London
- Engaging Branded Social Media ContentInfluencer / UGCPaidRemoteSocial Media Ad · Remote
- Brand Ambassador(Freelance)Commercial / BrandInfluencer / UGCPaidEvents + Promo Work · London, England
- KatKin Brand AmbassadorCommercial / BrandInfluencer / UGCPaidEvents + Promo Work · London
Match scores, the “why it fits” breakdown and one-tap applications are inside the app — create your free profile to see yours.
FAQ
How many influencer / ugc castings in London are open right now?
14 as of Oct 07, 3 posted in the last 7 days, 86% listed as paid.
What do I need to apply?
- Your handles and a few examples of content in the brand’s category
- Rate, usage terms and whether the brand may run your video as an ad
- Turnaround time and how many videos
- Language and market, since many briefs are bilingual
Is it free?
Yes. Finding and applying is free on HeyBooker, and no legitimate casting charges to apply. Listings that ask for money are removed before they reach you.
Is HeyBooker an agency?
No. HeyBooker doesn’t represent talent and doesn’t submit anyone to casting directors on its own. It finds casting calls that fit you, scores them against your profile and helps you prepare applications you review and send yourself. If you want representation, an agency is the usual route — reputable ones never charge upfront fees.
More in London
Nearby cities: Manchester 1 · Paris · Los Angeles 64 · New York 51 · Atlanta 20